Blogs by Barb Wojslawowicz
TV holiday ads such as the ever-popular (and frequently aired) Kay Jewelers signify for me the start of the holiday season. So as advertisers turn their marketing efforts from traditional advertising to online advertising, advertisers have turned to viral ads…
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JC Penney has struck a funny bone with men and women alike, with a video ad called “The Doghouse,” which tells the story of a man who purchases a dual bag vacuum for his wife. After receiving the vacuum, the…
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Being a commuter who relies on public transportation to get to work everyday, half of my 40 minute commute is spent waiting for buses or trains to arrive. Part of my commute includes walking through an outdoor hotel valet station….
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Presidential campaigning has been taken to a new level. Holly Rockwood, director of corporate communications at Electronic Arts confirmed that Obama’s campaign has paid for advertising in Xbox 360’s Burnout Paradise. In-game advertising has only been around for less than…
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I have twin one-year old nieces and over the past year, my sister has kept me up-to-date with emails, written as if my nieces actually wrote the emails. They write to me about play dates with friends, brag about how…
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Last Thursday, Microsoft launched its first ad installment of its $300 million campaign to counteract negative publicity around Window’s Vista. The ad features Jerry Seinfeld and Bill Gates in a shopping mall as Seinfeld helps Gates try on shoes. As…
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When my older sister announced that she was pregnant with twins last year, as her younger sister I was thrilled to be a first time aunt. As an online media professional, I was thrilled to (jokingly) offer her advice on…
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As an online media planner, I receive dozens of online marketing newsletters each day, so it takes a catchy headline and a pertinent topic to really pique my interest. Today I came across an article on ClickZ, written by Heidi…
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