David Gibson, Author at Overdrive Interactive

Google Homepage is now a billboard

by David Gibson August 29, 2012

Interesting change to the once-pristine Google homepage this week. It’s now a billboard advertising “The new $199 tablet from Google”. This isn’t the first time Google has used their home page as a billboard – in addition to recent promotions…

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Branding

Social-local: The next frontier in connecting a business with its customers

by David Gibson May 18, 2012

Sam Walton had it right – the old retail model where the local store owner knew everyone in town, knew their likes and dislikes, and knew what they were going to buy almost before the customer did – really works. …

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Advertising

Forrester thinks online marketers should forgo Foursquare

by David Gibson July 28, 2010

Forrester just released a study that concludes location-based mobile apps such as Foursquare, Gowalla, and Loopt have too few active users to justify investment by most major brands. According to the study only 4% of US online adults have ever…

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Blogs by David Gibson