David Gibson, Author at Overdrive Interactive

Overdrive Wins Web Marketing Association Award for Redesign of Pearson Learning Solutions Website

by David Gibson October 15, 2009

Overdrive, a Boston-based full service online marketing agency specializing in lead generation, brand building and customer acquisition, today announced that the company received a 2009 Web Award for Outstanding Achievement in Web Development from the Web Marketing Association, an organization…

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No Bling for Bing

by David Gibson October 2, 2009

Looks like all the hype hasn’t translated into market share for Microsoft’s “decision engine” Bing. After an initial bump in usage, Bing’s market share is now 3.39%, according to the latest figures from a NetApplications survey. Meanwhile, StatCounter says that…

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Media

Kellogg says ROI on digital trounces TV by a factor of 2

by David Gibson September 19, 2008

In the September 8th edition of AdAge, Emily Bryson York quotes Kellogg’s CMO Mark Baynes as saying that the company’s online ROI for the Special K brand has surpassed that of broadcast TV in the past 18 months “by a…

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Client Services

You Drive Less. Shouldn’t You Save More?

by David Gibson July 11, 2008

Everyone is concerned about ever-increasing gas prices and one of our clients, GMAC Insurance, has a program that offers substantial insurance premium discounts to low-mileage drivers. To support this program, Overdrive Interactive recently launched a landing page for GMAC Insurance…

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Using Meta Search to Make Intelligent Travel Choices

by David Gibson March 28, 2008

Everyone who has ever spent any time traveling for business or for pleasure has an airline horror story: “They lost my luggage and I had to buy all new stuff when I got to the hotel!” ‘We sat on the…

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Media

Immersive Media brings 360 degree viewing to online motion video

by David Gibson March 13, 2008

Just came across a very interesting company – Immersive Media Corporation (http://www.immersivemedia.com) – and their products and services are going to change the way you view online motion video. Everyone is familiar with the 360 degree views of hotel rooms,…

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Blogs by David Gibson