Emma Ceplinskas, Author at Overdrive Interactive

Importance of Investing in SEO During a Down-Trending Economy

by Emma Ceplinskas August 10, 2023

The current business environment is one of economic uncertainty, with companies struggling to stay afloat. In such a situation, investing in marketing strategies helps ensure a minor impact is crucial. One such strategy is SEO or search engine optimization. SEO…

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Pinterest Forges New Third-Party Ads Partnership with Amazon

by Emma Ceplinskas June 8, 2023

Sending shockwaves through the e-commerce industry is the newly forged partnership between Pinterest and Amazon. This collaboration aims to combine the visual discovery nature of Pinterest with the retail prowess of Amazon. This opens the door for a new era…

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Marketing

TikTok SEO: Key Tips to Improve Your Rank

by Emma Ceplinskas May 5, 2023

Over the past few years, TikTok has risen through the ranks to claim a seat among the top five global social media platforms (i.e., Instagram, Facebook, Twitter, and Snapchat, with the addition of TikTok). Today, the video-sharing giant boasts over…

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Marketing

Overdrive Releases the 2023 Artificial Intelligence Marketing Map

by Emma Ceplinskas May 3, 2023

Artificial intelligence (AI) will be a hot topic in marketing in 2023. Therefore, staying up to date on the latest AI technologies will be essential for marketers to improve the overall customer journey. Overdrive has updated the 2023 Artificial Intelligence…

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Overdrive Releases The 2023 Social Media Map

by Emma Ceplinskas March 27, 2023

Millions of people use social media daily to share information, make connections, and explore new interests, so maintaining a solid social media presence is of utmost importance in 2023. This requires marketers to thoughtfully assess their social strategy and prioritize…

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Breaking Down Super Bowl LVII’s Commercial Wins and Whiffs

by Emma Ceplinskas February 16, 2023

Every year, audiences look forward to the Super Bowl for the big game, halftime show, and the new and exciting batch of commercials. To include the good, the bad, and the “what did I just watch?” we’re breaking down Super…

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Google Releases 2022 Search Spam Update

by Emma Ceplinskas October 26, 2022

On October 19, 2022, Google announced plans to roll out a global spam update to Google Search that will affect all languages. The official Google list of announced updates predicted the rollout would take about two weeks. However, by October 21,…

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TikTok Rivals Google for Search Engine Dominance Among Gen Z

by Emma Ceplinskas October 14, 2022

For decades, Google has dominated digital search. However, Generation Z (those born between 1997 and 2012) is ushering in a new competitor, TikTok. The highly visual and personalized discovery tools on TikTok have prompted using the video-sharing platform as a…

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Blogs by Emma Ceplinskas