Edwina De Abreu, Author at Overdrive Interactive

Overdrive Interactive Account Based Marketing Breakfast

Overdrive Interactive and Demandbase to Host ABM Power Breakfast

by Edwina De Abreu July 12, 2017

Do you know what it takes to achieve the type of ROI that your C-suite will love? Don’t miss our Account Based Marketing Power Breakfast next Wednesday, July 19th, from 8:30 to 10:30 AM in the New Balance Building – Register…

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Event

Overdrive Interactive Hosts a BrightEdge User Group

by Edwina De Abreu June 30, 2017

On Wednesday, June 28th, Overdrive Interactive hosted our first BrightEdge User Group. As avid users of the BrightEdge platform – Overdrive has been a certified agency since 2013 – our SEO team was thrilled to participate in this great initiative…

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Account Based Marketing

Overdrivers Get #ABMCertified by Demandbase

by Edwina De Abreu May 19, 2017

Demandbase’s “ABM Certification: Advanced” program is a comprehensive and practical course that trains B2B marketers to implement account based marketing at scale. On May 2, 2017, Overdrive Interactive’s Jeff Selig, Kevin Duggan, and Michael Orlinski completed their ABM certification. Here’s what…

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Event

Harry Gold presents 17 Ways to Integrate Social and SEO

Harry Gold to Speak at NEDMA’s 55th Annual Conference

by Edwina De Abreu May 12, 2017

On May 15, 2017, Overdrive Interactive Founder and CEO, Harry Gold, will present “17 Ways to Integrate Social and SEO” at the New England Direct Marketing Association’s 55th conference. This yearly conference brings together marketing luminaries and professionals for a day of…

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Boston SEO

Overdrive Interactive’s St.Patrick’s Day Celebration

by Edwina De Abreu March 20, 2017

Last Friday, March 17, the employees of Overdrive Interactive went to Kings Boston for an afternoon of food, games, and a lot of bowling, to celebrate St. Patrick’s Day. Special thanks to Barbara Bodell, our Operations Manager, and Dan Alexander,…

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Social Media

How to Start a B2B Social Media Marketing Campaign

by Edwina De Abreu February 14, 2017

“Although 95% of B2B marketers have created corporate social media accounts, half still are not active on social media on a regular basis–and just 10% feel they are able to articulate the business value of social media efforts.” (Source: Meltwater)…

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12 Ways to Avoid the Spam Folder

by Edwina De Abreu December 19, 2016

“Just 79 percent of legitimate commercial emails worldwide reach their intended target, according to new research from data solutions provider Return Path. The 2016 Deliverability Benchmark Report shows that the remainder—a full 21 percent—are diverted to spam folders or blocked…

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Marketing

Overdrive Interactive at the 2016 NEDMA Marketing Technology Summit

by Edwina De Abreu November 2, 2016

As usual, this summit did not fail to deliver an amazing lineup of speakers and impressive exhibits that helped marketers from all stripes stay up-to-date on the latest direct marketing tools and strategies. Overdrive was an event sponsor and exhibitor, and…

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Blogs by Edwina De Abreu