Edwina De Abreu, Author at Overdrive Interactive

Microsoft Buys LinkedIn: What Does This Mean for B2B Marketing?

by Edwina De Abreu June 14, 2016

Yesterday, Microsoft announced its acquisition of LinkedIn in a $26.2 billion deal that will close later this year. Jeff Weiner, LinkedIn’s current CEO, will continue to run the company and report to Satya Nadella, Microsoft’s CEO. “This deal is all…

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Why Brands Are Investing in Influencer Marketing

by Edwina De Abreu May 27, 2016

Earlier this month, Twitter and Annalect released a study highlighting the benefits of influencer marketing on Twitter. Here are some of the interesting statistics they reported: 56% of users rely on recommendations from friends 49% of users rely on recommendations from…

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3 Things Marketers Should Consider Before Creating Facebook Videos

by Edwina De Abreu May 26, 2016

“Facebook video is four times more shareable than YouTube content and is given five times more reach than standard photo posts”- (SocialTimes). If you are looking for ways to stand out and get more engagement from your Facebook audience, video…

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A Guide to GIFs and How They’re Used in B2B Marketing

by Edwina De Abreu May 20, 2016

GIF stands for Graphics Interface Format, or, as some would call it, “Great Internet Fun!” GIFs can be a set of several images appearing in a specified order, or truncated videos. They generally loop endlessly. And, although they were first…

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Social Media

6 Reasons Why Social Media Marketing for B2B Rules

by Edwina De Abreu May 19, 2016

By now, most B2B companies should know that they need a strong social media presence to grow their brand. Not only do 84% of U.S. adults claim to have at least one social media account (University of Phoenix Survey), but also…

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9 Hottest Social Media Trends From 2015

by Edwina De Abreu December 29, 2015

From the battle for real-time video supremacy, to the growth of video publishing and consumption, 2015 has been an eventful year for social. We have compiled a list of the most notable changes that impacted marketing in 2015 and will…

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Blogs by Edwina De Abreu