Edwina De Abreu, Author at Overdrive Interactive

Blogs by Edwina De Abreu

How Marketers Can Use Emojis

by Edwina De Abreu October 22, 2015

Last week we talked about the history of Emojis and why they are so popular in our social communications. This week we will look at how businesses are making emojis popular in marketing. Why You Should Use Emojis If your audience falls…

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Social Media

Emoji 101

by Edwina De Abreu October 14, 2015

Last week we discussed the recent release of Facebook’s “Empathy” button, which turned out to be six emoji-based buttons called “Reactions”, and what the general response has been. These Reactions will give users more options to express their opinions on…

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Advertising

Facebook’s Empathy Button Unveiled – Are Emoji-based “Reactions”

by Edwina De Abreu October 8, 2015

Last month we discussed Facebook’s introduction of an “Empathy” button as announced at a Facebook townhall presented by Mark Zuckerberg. Today, Facebook announced that they aren’t adding just one, but six emoji-based buttons called “Reactions”. Many users, and even Mark Zuckerberg,…

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