Harry Gold
Founder
Harry Gold, Co-Founder & CEO of Overdrive Interactive, has 27 years of experience in digital marketing. He possesses comprehensive expertise in search marketing, paid social advertising, e-commerce marketing, and conversion rate optimization. Harry excels in integrated marketing campaigns, lead generation tactics, and B2B demand generation strategies. He has authored 165 articles for ClickZ and is a frequent speaker at prestigious marketing conferences. His B.S. in Accounting with a minor in Computer Science provides a unique blend of financial acumen and technical knowledge that informs his approach to digital marketing. Harry's cross-functional leadership skills and deep understanding of marketing operations management and brand development position him as a respected industry figure.
Publications
Expert columnist for ClickZ (165 articles)
Honors/Awards
New England direct marketer of the year - NEDMA
Expertise
Cross-functional Leadership
Strategic Planning
P & L Management
Client Management and Retention
Customer Experience Transformation
Marketing Operations Management
Brand Development
Digital Strategy
Direct Marketing
Integrated Marketing
Lead Generation
B2B Demand Generation
E-commerce Marketing
Marketing Automation
Online Media
Media Buying
Paid Social Advertising
Search Marketing
Mobile Marketing
Email Marketing
SEO
Web Analytics
Conversion Rate Optimization (CRO)
Workshops and Seminars
Boards
Overdrive Interactive
NEDMA
Overdrive Editorial Guidelines
At Overdrive Interactive, we are dedicated to offering unbiased, insightful information rooted in best practices and verified sources. Our content is trustworthy, authentic, accurate, and reliable. Overdrive's editorial guidelines are the foundation of our commitment to quality content. Learn about our editorial policy standards and how we create informative articles.
Blogs by Harry Gold
How to Choose the Right Marketing Automation Platform
Encouraging 7 Core Social Media Marketing Behaviors
What do you want people do? One of the constant truths in marketing that is often forgotten is that marketing is about encouraging desired behavior. It’s about getting people to actually do something that eventually leads to a sale. But so often the “marketing part is left out of “social media marketing.” We are so scared of offending our community with overly commercialized messaging that we forget that we are actually trying to sell something. So without telling you all to transform your social media marketing into a bullhorn that says BUY, BUY, BUY all the time I wanted to start you off with this one simple question: “What do you want people to do?”