Pinching Pennies Online for the Holidays
*Friday after Thanksgiving Source: eMarketer, November 5 2008
Harry Gold
Founder
Harry Gold, Co-Founder & CEO of Overdrive Interactive, has 27 years of experience in digital marketing. He possesses comprehensive expertise in search marketing, paid social advertising, e-commerce marketing, and conversion rate optimization. Harry excels in integrated marketing campaigns, lead generation tactics, and B2B demand generation strategies. He has authored 165 articles for ClickZ and is a frequent speaker at prestigious marketing conferences. His B.S. in Accounting with a minor in Computer Science provides a unique blend of financial acumen and technical knowledge that informs his approach to digital marketing. Harry's cross-functional leadership skills and deep understanding of marketing operations management and brand development position him as a respected industry figure.
Publications
Expert columnist for ClickZ (165 articles)
Honors/Awards
New England direct marketer of the year - NEDMA
Expertise
Cross-functional Leadership
Strategic Planning
P & L Management
Client Management and Retention
Customer Experience Transformation
Marketing Operations Management
Brand Development
Digital Strategy
Direct Marketing
Integrated Marketing
Lead Generation
B2B Demand Generation
E-commerce Marketing
Marketing Automation
Online Media
Media Buying
Paid Social Advertising
Search Marketing
Mobile Marketing
Email Marketing
SEO
Web Analytics
Conversion Rate Optimization (CRO)
Workshops and Seminars
Boards
Overdrive Interactive
NEDMA
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