Joel Breen, Author at Overdrive Interactive

Blogs by Joel Breen

Thriving in Uncertainty: Why Smart Marketing Investment During Downturns Pays Off

by Joel Breen April 8, 2025

When economic uncertainty arises, the first instinct for many businesses is to pull back, cut costs, freeze hiring, and often, reduce marketing budgets. While this might seem like a prudent short-term move, history—and data—tell a very different story. Time and…

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hidden agendas and client roi balanced on counter weights

The Critical Role of Independent Digital Agencies in Ensuring Transparency and Neutrality in Media

by Joel Breen February 24, 2025

In today’s increasingly interconnected digital landscape, the value of independent digital agencies cannot be overstated. While conglomerates and larger holding company networks may offer extensive resources, they often operate under inherent biases tied to parent company interests, which can limit…

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