Jesse Shapiro, Author at Overdrive Interactive

One Quick Tip To Improve Your Remarketing Campaign

by Jesse Shapiro February 26, 2015

Here’s the tip: create a remarketing list for visitors who stay on your site 30 seconds or longer. Your site’s visitors come from a variety of channels: direct, organic search, paid search, display, social, a host of referral sources –…

Read the full article

Overdrive

Paid Search Improvement Roadmap

by Jesse Shapiro December 17, 2014

**(Click to download the guide)** Paid search plays a vital role in customer acquisition for many organizations. With its utility in both lead generation and e-Commerce, paid search can become your most valuable marketing/sales channel if set up properly using…

Read the full article

Overdrive

Google Gallery: Evolution of the Search Results Page

by Jesse Shapiro June 23, 2014

The only thing constant in the world of Google is change. From its earliest days in the late ’90s to the present day north-of-$350 billion enterprise, Google has continued to change, and change rapidly. Of particular interest to search marketers…

Read the full article

Advertising

The Definitive Paid Search (PPC) Campaign Launch Checklist

by Jesse Shapiro November 21, 2013

Paid search campaigns involve a ton of planning – from the initial strategy and goals to the actual campaign activation, dozens of boxes must be checked to ensure a successful launch. Thankfully, we’ve simplified the process – yes, we’ve made…

Read the full article

Advertising

How Paid Search Advertisers Can Benefit From the Boston Red Sox’ World Series Appearance

by Jesse Shapiro October 22, 2013

Like a lot of things in life, timeliness can be of the utmost importance. This is particularly true in paid search campaigns. Timing campaigns properly to take advantage of surges in targeted traffic can yield huge dividends for advertisers who…

Read the full article

Advertising

4 Steps To Using The New AdWords Keyword Planner

by Jesse Shapiro September 4, 2013

Google rolled out its new Keyword Planner in earnest last week after a three-month transition period, and let’s just say the newest “upgrade” in the SEM/SEO world has been met with less-than-stellar reviews. As Ginny Marvin at Search Engine Land…

Read the full article

Analytics

Big Data: 21st Century’s Nostradamus?

by Jesse Shapiro February 4, 2013

Data is everywhere – what you eat, where you work, what you buy. Paraphrasing Forrester Research, the aggregation of massive amounts of data such that its volume, velocity, and variety make it difficult to store, process, and access, is known…

Read the full article

Blogs by Jesse Shapiro