Jessie Burke, Author at Overdrive Interactive

Tracking Social ROI with SocialEye: Updated Guide Released!

by Jessie Burke June 4, 2015

Overdrive Interactive has re-released our Tracking Social ROI whitepaper, a guide that presents and discusses over 25 real life social media metrics that marketers can use to both optimize their social media marketing and track its ROI. This whitepaper shows actual dashboard…

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Marketing Automation

UPDATE: Video Now Available of April 21 Marketing Automation Webinar with Harry Gold

by Jessie Burke April 23, 2015

UPDATE: The video recording of Harry Gold’s Quick-Start Marketing Automation is now live! This presentation is ideal for individual and company-wide viewing for both marketers who are just beginning their marketing automation education and those who want to expand their current knowledge of…

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Advertising

Overdrive Interactive Wins Big at 2015 IAC Awards

by Jessie Burke April 6, 2015

We at Overdrive are proud to announce that we have won four Best of Industry Awards at the Web Marketing Association’s 2015 IAC Awards! The following are the clients and associated campaigns that have been recognized: The IAC (Internet Advertising Competition)…

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Overdrive

Overdrive’s Harry Gold Steals the Show at NEDMA’s 2015 Direct Marketing Innovations Symposium

by Jessie Burke March 6, 2015

Yesterday, March 5, 2015, the New England Direct Marketing Association (NEDMA) held its annual Direct Marketing Innovations Symposium at the Microsoft Iconic Center in Cambridge, MA. Unique in its vast focus, this event delves into marketing technologies and strategies that exist exclusively…

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Overdrive

Overdrive Sponsors NEDMA’s Wildly Successful 2014 Marketing Technology Summit

by Jessie Burke November 6, 2014

On Wednesday, November 5, 2014, hundreds of direct marketers gathered at the Boston Common Hotel & Conference Center for the 2014 Marketing Technology Summit, hosted by the New England Direct Marketing Association (NEDMA). In only its fifth year, the conference…

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Blogs by Jessie Burke