Jeff Selig
COO
Jeff Selig, the COO with 25 years of experience, brings a comprehensive understanding of digital marketing operations to his role. His expertise covers SEO, SEM, web development, analytics, email marketing, and marketing automation. Jeff bridges the gap between technical implementation and marketing strategy through his background in web development coupled with his marketing expertise. He leverages data and technology to drive marketing efficiency and effectiveness through his proficiency in analytics and marketing automation. Jeff leads strategic planning, resource allocation, and process optimization across the organization. He applies his unique blend of technical knowledge and creative thinking to problem-solving and innovation in digital marketing operations. Jeff drives operational excellence and strategic growth in the digital marketing landscape through his comprehensive skill set and extensive experience.
Education
Certifications
Demandbase: Advanced ABM Certification
BrightEdge Advanced Certification
Brightedge Foundation Certification
Brightedge Masters Certification
Conductor All-Star Certification
Google AdWords CertifiedGoogle AdWords Certified
Google Analytics Individual Qualification Exam
Google Engage for Agencies
Google Tag Manager Fundamentals
Publications
Future M: Volunteer, NERD Center, Microsoft's New England Research and Development Center
HOST: Ultimate SEO Dashboard for CMOs Webinar Co-Marketing with Overdrive Interactive/BrightEdge
Executive Training: INTJ developed and coached by ClearRock
Marketing Technology Summit
MITX 2012 Judge
MITX 2016 Judge
MITX 2018 Judge
Northeastern University Graduate School Guest Lecturer
Presenter Bostonwp January Meetup, Present and future of SEO and search
Quoted by Mashable: Is the Facebook Like Dead for Marketers?
Speaker: Boston SEO Meetup: The Future of SEO 2017
Speaker: Future of Search and AI, Monage Conference
Speaker: LSSO's RainDance Conference 2012: Using Digital Media to Generate Prospects and Revenue
Speaker: Marketing Technology Summit Boston University
Speaker: SEO and Magento solutions: New England Magento E-Commerce Meetup
Speaker: Social & Digital Media for Law Firms: Thomson Reuters
Speaker: The Full Value of Mobile: co-presented w/ Google at AAJ
Speaker: The Hildebrandt Institute and West LegalEdcenter present SOCIAL AND DIGITAL MEDIA FOR LAW FIRMS 2012 - Connecting Revenue and ROI to your Digital Strategy: Video, Mobile Devices & Blogs.
Expertise
Website Development
Start-ups
Excel
Interactive Marketing
Web Design
Organic Search
Digital Marketing
SEM
Digital Strategy
SPSS
SEO
Web Development
Omniture
Email Marketing
Marketing Automation
Online Marketing
Landing Page Optimization
Web Analytics
User Experience
Online Advertising
Lead Generation
Display Advertising
Online Communities
Cognos
PPC
Social Media Marketing
Social Media Measurement
MSN AdCenter
Google Webmaster Tools
Affiliate Marketing
Google Analytics
Tableau
Convertro
Meta
Google Ads
Interactive Media
Online Branding
Social Business Design
CMO management
E-commerce
Analytics
Online PR
Digital Asset Management
Eloqua
Conversion Optimization
Integrated Marketing
Web Marketing
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Blogs by Jeff Selig
Google Ranking Factor Leaks: What Does This Mean for Your SEO Strategies?
International SEO: Expanding Your Digital Footprint with Best Practices by Google
Demystifying SEO: Unveiling the Power of Technical SEO and Content SEO
Amazon SEO FAQs
Amazon Platform Management Overdrives Amazon Platform Management strategies include product feeds, paid media (Amazon PPC), and earned media (Amazon SEO). The main tasks of Amazon’s marketing services are to implement strategies for listing content, product keyword optimization, images, and videos….
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Google Analytics 4
Ultimate Google Analytics Dimensions and Metrics List
Enhancing Findability: Analyzing Website Performance with Google Analytics Understanding website performance is crucial for brands striving to optimize their online presence. Effective findability hinges on leveraging comprehensive and nuanced data enriched with behavioral insights. Google Analytics offers powerful tools to…
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How AI is Reshaping Digital Marketing
Artificial Intelligence design studios are opening everywhere, adding to our marketing technology stack choices. Many platforms have already integrated components of AI into their existing marketing system offerings. Clients need to transform digitally, squared Today, clients are asking digital marketing and…
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