Jeff Selig
COO
Jeff Selig, the COO with 25 years of experience, brings a comprehensive understanding of digital marketing operations to his role. His expertise covers SEO, SEM, web development, analytics, email marketing, and marketing automation. Jeff bridges the gap between technical implementation and marketing strategy through his background in web development coupled with his marketing expertise. He leverages data and technology to drive marketing efficiency and effectiveness through his proficiency in analytics and marketing automation. Jeff leads strategic planning, resource allocation, and process optimization across the organization. He applies his unique blend of technical knowledge and creative thinking to problem-solving and innovation in digital marketing operations. Jeff drives operational excellence and strategic growth in the digital marketing landscape through his comprehensive skill set and extensive experience.
Education
Certifications
Demandbase: Advanced ABM Certification
BrightEdge Advanced Certification
Brightedge Foundation Certification
Brightedge Masters Certification
Conductor All-Star Certification
Google AdWords CertifiedGoogle AdWords Certified
Google Analytics Individual Qualification Exam
Google Engage for Agencies
Google Tag Manager Fundamentals
Publications
Future M: Volunteer, NERD Center, Microsoft's New England Research and Development Center
HOST: Ultimate SEO Dashboard for CMOs Webinar Co-Marketing with Overdrive Interactive/BrightEdge
Executive Training: INTJ developed and coached by ClearRock
Marketing Technology Summit
MITX 2012 Judge
MITX 2016 Judge
MITX 2018 Judge
Northeastern University Graduate School Guest Lecturer
Presenter Bostonwp January Meetup, Present and future of SEO and search
Quoted by Mashable: Is the Facebook Like Dead for Marketers?
Speaker: Boston SEO Meetup: The Future of SEO 2017
Speaker: Future of Search and AI, Monage Conference
Speaker: LSSO's RainDance Conference 2012: Using Digital Media to Generate Prospects and Revenue
Speaker: Marketing Technology Summit Boston University
Speaker: SEO and Magento solutions: New England Magento E-Commerce Meetup
Speaker: Social & Digital Media for Law Firms: Thomson Reuters
Speaker: The Full Value of Mobile: co-presented w/ Google at AAJ
Speaker: The Hildebrandt Institute and West LegalEdcenter present SOCIAL AND DIGITAL MEDIA FOR LAW FIRMS 2012 - Connecting Revenue and ROI to your Digital Strategy: Video, Mobile Devices & Blogs.
Expertise
Website Development
Start-ups
Excel
Interactive Marketing
Web Design
Organic Search
Digital Marketing
SEM
Digital Strategy
SPSS
SEO
Web Development
Omniture
Email Marketing
Marketing Automation
Online Marketing
Landing Page Optimization
Web Analytics
User Experience
Online Advertising
Lead Generation
Display Advertising
Online Communities
Cognos
PPC
Social Media Marketing
Social Media Measurement
MSN AdCenter
Google Webmaster Tools
Affiliate Marketing
Google Analytics
Tableau
Convertro
Meta
Google Ads
Interactive Media
Online Branding
Social Business Design
CMO management
E-commerce
Analytics
Online PR
Digital Asset Management
Eloqua
Conversion Optimization
Integrated Marketing
Web Marketing
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Blogs by Jeff Selig
Future of Search and AI Presentation: Fall 2017 MoNage Conference
CMO’s Guide to SEO
The Platforms That Belong in Your ABM Tech Stack
Recap: Overdrive Interactive Attends NEDMA’s 2017 Annual Conference
SEO Dashboard for CMOs
Digital Marketing Agency Overdrive Interactive Wins Big At 2017 IAC Awards
We’re pleased and proud to announce that Overdrive Interactive has won five awards at the 2017 Internet Advertising Competition (IAC)! Overdrive Interactive, a Boston digital marketing agency, won the following awards: Virtusa – Outstanding Website SAGA Innovations – Best Education Website…
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The Miracle Of Findability
Brand Embrace Embodies Findability Overdrive Interactive developed the concept of the Brand Embrace five years ago which today is known by professionals in the digital marketing industry as Findability. The Brand Embrace and executing good Findability across search, social media, and your online…
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