SEO Associate
Jessyca Souza, a Digital Marketing Specialist with 2 years of experience, brings a broad range of expertise to the dynamic world of online marketing. Her skills in Social Media Management and Digital Strategy enable her to create and execute impactful campaigns across platforms like Instagram, while her proficiency in SEO and Digital Design ensures a seamless blend of creativity and data-driven decision-making. Jessyca’s strengths in Content Strategy and Copywriting allow her to craft compelling narratives that resonate with diverse audiences, supported by her expertise in Google Analytics to measure and refine campaign performance. Jessyca's ability to navigate multicultural communications and develop educational resources reflects her versatility and global perspective. Fluent in Portuguese and Spanish, she bridges cultural gaps and effectively engages with international audiences. Her educational foundation includes a B.A. in English from Universidade Cruzeiro do Sul in Brazil and a Business Program with a Marketing concentration from the Computer Systems Institute, providing a strong combination of creative and strategic skills. Certified in Digital Marketing (Cornell), SEO Fundamentals (UC Davis), BrightEdge, and Google Analytics, Jessyca pairs academic rigor with hands-on expertise. Her skills in Project Management and curriculum planning further enhance her ability to oversee complex initiatives. With a passion for innovation and a focus on driving results, Jessyca is a key contributor to the success of comprehensive digital marketing strategies.
Education
B.A., English - Universidade Cruzeiro do Sul Brazil
Business Program Marketing Concentration, Computer Systems Institute
Certifications
Digital Marketing - Cornell
SEO Fundamentals - UC Davis
BrightEdge
Google Analytics
Expertise
Social Media Management
Digital Strategy
SEO
Digital Design
Digital Marketing
Content Strategy
Copywriting
Project Management
Multicultural Communications
Development of Educational Resources
Project Curriculum Planning
Languages
Portuguese Spanish
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Blogs by Jessyca Souza
A Beginner’s Guide to N-E-E-A-T and SEO Linking Strategies
Google’s November 2024 Core Update
Future of SEO: Top Trends for 2025