Joe Webster, Author at Overdrive Interactive

Google Releases Google Instant – Yahoo Responds with Yahoo Rich Search Assistant

by Joe Webster November 18, 2010

Let’s play the search engine guessing game. Use the following three hints to determine the search engine and the specific feature associated with it. Hints: I’m a one of the top 3 search sites in the U.S., I provide faster…

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Branding

Top Goals of Social Media Marketers: The What and The Why.

by Joe Webster October 20, 2010

Of the following three goals: customer acquisition, brand awareness, and customer loyalty, which would you expect to be the most important among US social media marketers? If you guessed customer acquisition you’d be incorrect. Turns out it’s brand awareness, but why?…

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Media

R.I.P. – In Memory of Gap’s New Logo

by Joe Webster October 12, 2010

Last Monday Gap unveiled an updated version of its company logo. Exactly one week later, Marka Hansen, President of Gap Brand North America announced the abandonment of the new logo and the triumphant return of the original iconic blue box…

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Media

Introducing the New Twitter

by Joe Webster September 15, 2010

Say goodbye to the Twitter you know and love (or hate). Yesterday evening Twitter announced its plans to launch a faster, easier, and richer version of its web interface. The re-engineered Twitter is currently only accessible to a small percentage…

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Advertising

You’ve Got a Friend Request. From Your Mom… The Changing User Base of Social Networking Sites.

by Joe Webster September 9, 2010

College students be warned. A friend request from your Mom could be headed your way. Facebook, a digital haven and social hangout originally created for college students, is experiencing a dramatic shift in its user makeup. According to a May…

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Blogs by Joe Webster