Kitan Lawson, an SEO Analyst with 6 years of experience, brings focused expertise to search engine optimization. His proficiency extends beyond traditional SEO practices to encompass web design and UI/UX principles, demonstrating a holistic approach to digital presence optimization. Kitan holds certifications in key industry tools such as BrightEdge, Google Ads, Hootsuite, and SEMRush. He conducts technical SEO audits, performs on-page optimization, executes keyword research and strategy, and analyzes performance. Kitan's background in Information Systems provides a technical foundation that enhances his approach to SEO. He optimizes not just for search engines, but also for user experience, a critical factor in modern SEO success. Kitan develops comprehensive SEO strategies that improve search visibility while enhancing overall digital user experience.
BrightEdge, Google Ads, Hootsuite, Conductor, SEMRush SEO Fundamentals
SEO
Web Design
UI/UX
At Overdrive Interactive, we are dedicated to offering unbiased, insightful information rooted in best practices and verified sources. Our content is trustworthy, authentic, accurate, and reliable. Overdrive's editorial guidelines are the foundation of our commitment to quality content. Learn about our editorial policy standards and how we create informative articles.
Tracking AI-driven traffic in Google Analytics 4 (GA4) is no longer optional—it’s a necessity for businesses aiming to stay ahead in today’s AI-influenced digital landscape. With AI-powered tools reshaping search and discovery, monitoring this traffic unveils invaluable insights to refine…
Read the full article
Introduction Google’s Search Generative Experience (SGE) is revolutionizing how users interact with search engines, necessitating businesses across all sectors to adapt to stay competitive. This article outlines SGE, its implications for SEO services, and general strategies any business can implement…
Read the full article
