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Kitan Lawson, an SEO Analyst with 5 years of experience, brings focused expertise to search engine optimization. His proficiency extends beyond traditional SEO practices to encompass web design and UI/UX principles, demonstrating a holistic approach to digital presence optimization. Kitan holds certifications in key industry tools such as BrightEdge, Google Ads, Hootsuite, and SEMRush. He conducts technical SEO audits, performs on-page optimization, executes keyword research and strategy, and analyzes performance. Kitan's background in Information Systems provides a technical foundation that enhances his approach to SEO. He optimizes not just for search engines, but also for user experience, a critical factor in modern SEO success. Kitan develops comprehensive SEO strategies that improve search visibility while enhancing overall digital user experience.
BrightEdge, Google Ads, Hootsuite, Conductor, SEMRush SEO Fundamentals
SEO
Web Design
UI/UX
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Introduction Google’s Search Generative Experience (SGE) is revolutionizing how users interact with search engines, necessitating that businesses across all sectors adapt to stay competitive. This article outlines what SGE is, its implications for SEO, and general strategies any business can…
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