Leah Block, Author at Overdrive Interactive

The Rush to Go Live With Mobile

by Leah Block May 21, 2013

Everyone is rushing into mobile, but is anyone doing it well? According to the 2013 Mobile Sophistication and Strategy Study conducted by Kontagent, only 25 percent of mainstream companies using mobile have a well-defined strategy. Even more shocking, when Kontagent…

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Advertising

Programmatic Buying: What We’ve Learned and Where We’re Going

by Leah Block April 23, 2013

Programmatic buying – the latest buzzword that you probably hear everywhere. It has been around for a while now, but it has become increasingly more important as marketers test and find value in its ability to engage consumers throughout all…

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Advertising

How to Manage Media Fragmentation

by Leah Block March 26, 2013

Media fragmentation is more prevalent than ever and it is becoming increasingly more difficult to figure out where best to allocate your media dollars. So how do you plan a media campaign in this new world? Check out my latest…

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Advertising

There May Be More Media Waste in Your Campaign Than You Think

by Leah Block February 26, 2013

Do you know that you could be wasting as much as $200,000 on your $1 million media buy when you run on multiple ad networks? Integral Ad Science (formally AdSafe) does. Learn why this may be happening to your campaign…

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Advertising

The Importance of Programmatic Marketing

by Leah Block December 13, 2012

There is a large shift in media right now, where more and more marketers are taking advantage of programmatic marketing (automated marketing based on a computer algorithm). Starting with ad exchanges, there has been a significant rise in marketers using…

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Advertising

Are Banner Ads Dying?

by Leah Block August 7, 2012

There are a lot of people in the industry that believe that standard banner advertising will slowly be phased out for “native” advertising, which weaves a brand’s content (videos, photos, articles, etc.) in with the site’s content. In a recent…

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Blogs by Leah Block