Leah Block, Author at Overdrive Interactive

Google Announces New Integrated Ad Management and Reporting Platform

by Leah Block June 6, 2012

On June 5, Google announced that it will be rolling out the DoubleClick Digital Marketing platform, an integrated solution that merges display, search, mobile, video, auction buying and Google Analytics under one technology. The new platform will include the following…

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Advertising

The Cliché Is True: Men Are From Mars and Women Are From Venus

by Leah Block May 30, 2012

NeuroFocus, Nielsen’s neuroscience research company suggests that marketers should speak to women differently than the way that they speak to men. By studying male brains versus female brains, NeuroFocus has found that: Males tend to react better to images rather…

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Advertising

Click-through Versus View Through: The Battle Continues

by Leah Block April 27, 2012

“Your ad being seen matters more than your ad being clicked.” After analyzing 18 advertisers, and over 260 million impressions, a new study by comScore and Pretarget found that there is only a 0.01 correlation between a banner click and…

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Media

Millennials Won’t Make a Big Ticket Purchase Without UGC

by Leah Block February 16, 2012

Bazaarvoice, in partnership with The Center for Generational Kinetics and Kelton Research, recently released survey findings, which indicate that over 30% of Millenials will not make a big ticket purchase (electronics, cars, hotel stays, insurance policies nor travel arrangements) without…

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Media

Media Fragmentation and the New Media Multitasker

by Leah Block January 18, 2012

New media consumption habits are emerging amongst consumers as a result of the rising popularity of smartphones and tablet devices. According to a recent study conducted by the Harvard Business Review, the average person is now consuming twelve hours of…

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Blogs by Leah Block