Louis Gudema, Author at Overdrive Interactive

Blogs by Louis Gudema

Lead Scoring can Lead to Sales and Marketing Love

by Louis Gudema August 1, 2012

A lead scoring program can significantly increase the sales close rate and company’s revenue growth – and cross the chasm between sales and marketing

Advertising

Is your online agency living and breathing digital 100% of the time?

by Louis Gudema July 24, 2012

Traditional agencies do great work when it comes to TV, print, direct mail and other traditional channels, but only a 100% online agency can do great work in the digital sphere.

Online Marketing Begins with Listening

by Louis Gudema June 27, 2012

Contrary to the Alec Baldwin, TV/movie stereotype of sales people, the number one skill of successful sales people is listening. Only by listening can you find out what the prospect wants (in addition to their needs), shape a solution and…

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