Michele Martin, Author at Overdrive Interactive

Always-On Account Based Marketing Webinar with Overdrive Interactive & Madison Logic

by Michele Martin April 21, 2016

JOIN US – REGISTER NOW: www.overdriveinteractive.com/always-on You don’t turn off your CRM, why would you turn off your account based marketing program? On Thursday, May 12, 2016 at 2PM ET, Overdrive Interactive and Madison Logic are teaming up for an informative…

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Advertising

The Native Advertising Guide

by Michele Martin April 7, 2016

Native advertising is set to grow exponentially over the next three years, by 2018 native ad spend will reach $21B, an incredible 347% increase from just 5 years prior. Native has the potential to change the face of advertising as…

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Marketing

Account Based Marketing Roadmap – 4 Steps to Success

by Michele Martin March 25, 2016

Account Based Marketing Roadmap – 4 Steps to Success Your road to account based marketing (ABM) success is as simple as Define, Reach, Nurture, and Measure. With the release of Overdrive Interactive’s most current infographic, Account Based Marketing Roadmap, B2B…

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Marketing

Webinar Series – Social Media Success for B2B

by Michele Martin March 11, 2016

Social Media Success for B2B – Tactics you can use today to drive social media marketing ROI. When it comes to success in social, for most B2B marketers, success and ROI can be elusive and hard to measure. But let’s…

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Overdrive

16 Ways to Integrate Social & SEO

by Michele Martin March 7, 2016

Social media marketing success is often realized through search – especially for B2B companies. Customers don’t learn about products, services, or industry thought leadership exclusively through social chatter – they also find this information through organic search results. Discover how…

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Infographics

Overdrive Releases 2016 Social Media Map

by Michele Martin March 7, 2016

Overdrive Interactive has updated our signature Social Media Map to present the most current snapshot of social media in the digital space, including live links to more than 260 websites, mobile apps and tools broken into 26 categories. The map…

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Advertising

Google’s Huge Change to Paid Ads

by Michele Martin February 29, 2016

Google Desktop Mirrors Mobile Experience – Now Only Showing 7 Ads Google Advertising has had a major modification to how it will display your ads, with desktop search result pages to begin mirroring the mobile user experience. On February 19th…

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Marketing

A Social Guide to the 2016 Grammys

by Michele Martin February 16, 2016

For anyone watching the Grammys, it was undoubtedly a night of massive entertainment, both from the standpoint as a viewer AND also as a social media listener. Once again, Twitter proved that it is far from dead (or dying), as…

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Blogs by Michele Martin