Michele Martin, Author at Overdrive Interactive

Webinar Series – SEM Success for B2B

by Michele Martin February 9, 2016

For many marketers in B2B – SEM success that yields a viable cost per lead or a high volume of quality leads can be elusive. Click volume can be low, click costs can be very high, and lead quality can…

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Advertising

Social Media Super Bowl Winners

by Michele Martin February 8, 2016

Last night brought tension and anticipation to rooms across the country as the Denver Broncos and the Carolina Panthers met in San Francisco to battle it out on the field. It wasn’t just the game that had people on the…

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Analytics

Lead Gen Metrics Timeline by Overdrive Interactive

by Michele Martin January 7, 2016

Success in digital marketing today means understanding what the critical metrics are for successful lead generation programs. That’s why we created the Lead Gen Metrics Timeline. Our new infographic follows the chronological journey from Spend to MROI and Optimization, providing…

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Client Services

Harry Gold & NEDMA Present – Smart Start Account Based Marketing Seminar

by Michele Martin November 17, 2015

Account Based Marketing is a profound shift in the way of marketing to B2B prospects, and while nearly all of us are now aware of the strategy and understand that we should be looking deeply into it as an opportunity…

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Advertising

Overdrive Interactive Releases The Digital Advertising Guide 2nd Edition

by Michele Martin October 29, 2015

This has been an exciting year in digital advertising and with that has come a lot of changes to the digital ad universe. With Pinterest and Instagram launching their ad programs, Facebook, Twitter, and LinkedIn expanding theirs, and Native Advertising…

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Branding

#ForceFriday – the Social Media Campaign Heard Around the World

by Michele Martin September 4, 2015

Most of us have very specific emotional connections to Star Wars as an iconic part of our youth. In the 38 years since that first film appeared, conceived in an imagination that felt at the time to be from a galaxy…

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Overdrive

Boston SEO Agency Overdrive Interactive Sets Sail

by Michele Martin August 25, 2015

Just sit right back and you’ll hear a tale a tale of a fateful trip, that started from this Boston port, aboard this (not so) tiny ship. The mate was a mighty sailin’ man, the Skipper brave and sure (and…

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Blogs by Michele Martin