Michael Orlinski

SVP, Director of Paid Media

Michael Orlinski, the SVP, Director of Paid Media with 24 years of experience, is a veteran in the digital advertising landscape. He has deep understanding of paid media strategies across multiple channels, with expertise in Google Ads and various digital advertising platforms. Michael derives actionable insights from complex data sets, informing strategic decisions and optimizing campaign performance. He navigates the evolution of digital advertising, from its early days to current sophisticated, AI-driven approaches. Michael oversees large-scale paid media initiatives and teams. He develops paid media strategies that drive performance metrics and align with broader brand communication goals. Michael guides the development and execution of effective, large-scale digital advertising strategies through his comprehensive understanding of the paid media ecosystem and strategic vision.