Michael Shinnick, Author at Overdrive Interactive

Under Armour Leverages Data and Display Ads for Holiday Shopping

by Michael Shinnick January 21, 2014

This may be a bit of “old news,” but very interesting nonetheless. Under Armour, an athletic apparel company and siphon of my money, leveraged real-time customer data and online display ads to promote winter sales during the holiday season. In…

Read the full article

Advertising

Consumer Trust in Digital Advertising Increases

by Michael Shinnick September 30, 2013

A new report from Nielsen shows that consumers trust advertising more now than they did six years ago. Word of mouth remains the most trusted form of advertising,with 84% saying they “completely or somewhat trust” it, an increase of 6%…

Read the full article

Mobile

Mobile Web Traffic on the Rise

by Michael Shinnick August 26, 2013

Mobile web traffic is higher than ever, with 17.4 percent of worldwide web searches conducted via a mobile device.

Blogs by Michael Shinnick