Blogs by Michael Shinnick
The recently completed TV “Upfronts,” where TV networks show off their new fall shows for advertisers and media buyers, is a curious event. And one company tried to outline the flaws in the system, with questionable results.
Coke announces their first all-digital marketing effort.
Now that we have the answers to the questions about how many fans and/or followers do we have, or whom do we want to reach, it is now lead us to ask the all-important questions of “What do we want to say?” and “How do we say it to different global audience segments across multiple platforms?”
With Super Bowl XLVII (that’s 47) about a month away, the coverage of the advertising is sure to pick up. From the price of a 30-second spot ($4 million!) to who is, and isn’t, advertising, the commercials get almost as…
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Over 57 million people visited online retail sites on Black Friday, which was up 18% from 2011. So as you start your shopping this holiday season, consider the recent findings of a Harris Interactive poll that highlight the top destinations…
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Thank you emails are an important part of your email marketing program.
In an interesting Q & A with Ad Age, Ford’s VP-Global Marketing Jim Farley details the specifics behind the company’s strategy for the launch of the 2013 Ford Fusion, a mid-size sedan set to compete with the Honda Accord, Nissan…
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For those of you wondering the best ways to use LinkedIn’s self-serve ad platform, Hubspot released a great overview, covering such topics as images, targeting, campaign duration and much more. The link to the Q & A is here, and…
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