Blogs by Michael Shinnick
In what Bizrate Insights is calling “a big win for the e-commerce and display retargeting industries,” 85% of online consumers had a positive or neutral attitude toward retargeting ads. Retargeting is the practice of capturing potential consumers’ attention and encouraging…
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According to the latest Internet Advertising Bureau (IAB) advertising revenue report, internet advertising revenues set a new quarterly record with $8.4 Billion for the first quarter of 2012. This is the highest first quarter revenue ever for internet advertising, and…
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Somewhat lost in the publicity surrounding this year’s television upfronts was the fact that this year was the first year of the digital “NewFronts,” in which many top digital content publishers, like YouTube and Hulu, held a two week event…
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If you’re like me and have two young sons/Star Wars freaks, then the Volkswagen Super Bowl commercials of the past two years have really resonated. This is mainly because my boys have attempted to pull Jedi Mind Tricks on me…
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