Blogs by Margaret Siebert
With artificial intelligence on the rise, it’s essential to stay current on the latest tools, apps, and websites available to marketers to improve the customer journey. Overdrive has updated the 2022 Artificial Intelligence Map to feature the latest artificial intelligence…
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Search marketing is fundamental to increasing a brand’s online presence, whether paid ads or keyword-saturated action pages. It allows companies to achieve the coveted front page of search engines. However, the search marketing sphere is constantly evolving, and algorithms are…
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Marked by another year of work-from-home, the heavy reliance on digital mediums has continued and once again impacted the world of social media. With this trend expected to continue, maintaining a robust Social Media Strategy will be equally important in…
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Last Thursday, December 2, the Overdrive team celebrated the year at the 2021 holiday party. The local-based crew attended the event at the prestigious Harvard Club in Boston, MA., while remote employees joined in on the merriment via Zoom. After enjoying a delicious…
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