nick holt, Author at Overdrive Interactive

Mobile-First Index: What You Need to Know

by nick holt March 28, 2018

Google’s Mobile-First Index As of November 2017, Google will now have one index for its search results and will index the mobile-version of your website before the desktop-version. (Google had typically used the desktop version of a page’s content to…

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Marketing

Podcast SEO

by nick holt March 5, 2018

Podcast SEO Checklist and Tips Since podcasts continue to rise in popularity as a marketing channel, we wanted to provide you with an SEO checklist and tips on how to increase the visibility of your podcast episodes in Google’s search…

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Analytics

Importance of Meta Data and How to Write It

by nick holt November 15, 2017

What is Meta Data? Meta data is a snippet of text in Google’s search results that describe each page’s content for users and search engines. It is written in HTML code for the search engines algorithms and should custom-targeted for…

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Analytics

11 Alternatives to Google Keyword Planner

by nick holt November 14, 2017

SEO campaign keyword research starts with Google Keyword Planner. Enterprise SEO keyword research tools have access to the Google Keyword Planner API and can organize the output; however, there are situations where you should use alternative keyword research methods: No…

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Analytics

11 Ways to Measure Brand Awareness

by nick holt June 21, 2017

We all know brand marketing is a big influence on why a person buys your product over a competitor. Although it is not an official ranking signal (see MOZ’s Whiteboard Friday, “Is Branding a Ranking Factor?” and the article, “The Brand…

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Branding

Barnacle SEO: Rank for Competitive & Local Keywords

by nick holt April 26, 2017

Page one is the “Online Billboard” for a brand since a large percentage of search traffic is from branded searches. Although you don’t have total control over which domains are on page one, you can influence your brand’s page one…

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Blogs by nick holt