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Paul Koshlap, a Senior Media Strategist, brings a decade of experience in digital marketing, specializing in paid social, search advertising, and content strategy. With expertise in Meta Ads, LinkedIn Ads, TikTok Ads, and search ads, Paul crafts data-driven campaigns that maximize engagement and ROI. His skills extend beyond paid media to encompass SEO, organic social media, email marketing, and analytics, ensuring a comprehensive approach to digital strategy. Paul's background in film and media, earned from UC Santa Barbara, gives him a unique creative edge in messaging and content strategy. Further refining his expertise, he completed a Marketing Course Series at UC Berkeley Extension and holds a Meta Certified Media Buying Professional credential. His proficiency in copywriting, creative strategy, and messaging development enables him to translate brand objectives into compelling digital campaigns. With a strong foundation in analytics and strategic marketing, Paul seamlessly blends creativity with data-driven insights. His ability to craft performance-driven campaigns, coupled with his deep understanding of audience engagement, makes him a key player in optimizing digital marketing initiatives for brands looking to scale their online presence.
Marketing Course Series, UC Berkeley Extension
Meta Certified Media Buying Professional
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Paid Social
Meta Ads
LinkedIn Ads
TikTok Ads
Search Ads
Copywriting
Organic Social Media
Email Marketing
Marketing Strategy
Digital Marketing
Analytics
SEO
Content Strategy
Creative Strategy
Messaging Strategy
English
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Google Ads continues to evolve, offering advertisers smarter ways to reach their audiences. One of the latest and most powerful campaign types is Performance Max (PMax). Designed to maximize performance across Google’s entire ad inventory, Performance Max campaigns leverage automation…
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