Samantha Hill, Author at Overdrive Interactive

Blogs by Samantha Hill

How Vine is Effective for Brands

by Samantha Hill April 16, 2014

You might think that six seconds is not enough time to get a point across. However, several brands are still managing to use Vine, the video-sharing app with a six-second time limit, to deliver their messages effectively. Oreo, Dove and…

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Marketing

Social Media Recap: What Went Down in Social Last Week

by Samantha Hill March 24, 2014

The world of social media has been very active this past week with updates. As Twitter celebrates its 8th birthday they have developed a website that lets you see your first post by typing in your Twitter handle. Whoever has…

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Advertising

Newsjacking the Oscars: Brands Who Won

by Samantha Hill March 8, 2014

Ellen DeGeneres might have racked up the most retweets ever at the Oscars on Sunday, but she was not the only one getting attention. Several brands took the opportunity to promote themselves through the annual awards show. More and more…

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