Sarah Berns, Author at Overdrive Interactive

Understanding the Integrated Digital Marketing Landscape with Harry Gold

by Sarah Berns December 21, 2016

Today, it’s not enough to just understand search engine optimization, paid search, online media, the general creative, or even marketing analytics. You really need to understand how these components all work together. Harry Gold, CEO of Overdrive Interactive explains how…

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Marketing

The Secret to Great Content Marketing with Harry Gold

by Sarah Berns December 21, 2016

What kinds of content do people want to consume? Discover the four cornerstones of great content with Harry Gold, CEO of Overdrive Interactive. If you would like to leverage our digital marketing expertise for your content marketing, please…

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Branding

10 Tips for Making a Boring Business Stand Out on Social Media

by Sarah Berns October 6, 2016

Okay, so you may think your business is boring…well don’t fret! You CAN use Social Media, and you CAN stand out among your competitors! Think about your employees. You are working with vibrant people, and you need to reflect their…

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Advertising

Making Your Business More Human on Social Media

by Sarah Berns September 19, 2016

Simply paying for ads on social media does not mean you will reach your audience; you must have clear and engaging content. When we think about the ongoing trend of targeted, relevant posts on social media, it is important to…

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Marketing

The Importance of Paid Advertising on Facebook

by Sarah Berns September 9, 2016

Today, we are living in a world of relevance, and everything is tailored to our needs and interests. Our timelines are carefully curated, our news sources are personalized, and social media platforms play into this game of relevance, delivering the…

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Blogs by Sarah Berns