Director of Analytics
Shane Kelly, the Director of Analytics with 18 years of experience, is an expert in data-driven marketing strategies. His expertise spans SEO, paid search, and business intelligence. Shane excels in data analysis and visualizations, transforming complex data sets into actionable insights that inform strategic decision-making across various marketing channels. He translates analytical findings into client-friendly strategies and recommendations. Shane applies analytical insights to broader marketing objectives, ensuring data-driven decision-making at every level. He optimizes marketing performance and ROI, bridging the gap between data analysis and strategic marketing decisions. Shane drives data-informed marketing initiatives, leveraging his expertise in various aspects of digital marketing coupled with his advanced analytical skills.
Education
Certifications
Google Ads
Google Analytics
Honors/Awards
Mary B. Newman Academic Excellence Award (valedictorian)
Expertise
SEO
Paid Search
Business Intelligence
Data Analysis & Visualizations
Account Management
Enterprise Tech B2B
Lead Gen campaigns
e-Commerce sites
Digital Media
Digital Strategy
Conversion Optimization. Display Media
Social Media Marketing
SEM / PPC
Relationship Management
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