Sarah Mitus, Author at Overdrive Interactive

LinkedIn Classmates: The Homecoming of Social Media Sites

by Sarah Mitus October 21, 2011

As I fly off to Philadelphia for my first Homecoming weekend tonight, I can’t help but see how everyone is showing their excitement on social media sites. There are Facebook statuses of alumni sharing they are on their way, tagging…

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Social Media

LinkedIn Company Updates: Finally!

by Sarah Mitus October 6, 2011

The ‘Follow Company’ button has been around for a year and a half and tens of millions of professionals now follow over 2 million companies on LinkedIn. While following companies has always helped users access their favorite companies easily, now…

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Social Media

Facebook’s Open Graph: One Graph to Rule them All

by Sarah Mitus September 23, 2011

While we may have been getting along with the “Like” button just fine, Facebook felt that only being able to “Like” something was limiting the interactions people had with Facebook. Because liking something feels like a formal endorsement of content,…

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Social Media

Facebook Subscribe Button VS Facebook Pages

by Sarah Mitus September 20, 2011

Last week, I described the new Facebook Subscribe Button feature, and I wanted to clarify when you might use the Subscribe Button instead of Facebook Pages. You can use either or both for a specific person, depending on your goals….

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Social Media

Red Sox Twitter Bash: Bringing Social Media to Fenway Park

by Sarah Mitus September 19, 2011

Many of the most engaging social media campaigns surround celebrities, fashion houses, sports teams, and other topics people are passionate about. Here in New England, you can count on us to be full of engagement online about the Celtics, Patriots,…

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Social Media

Control Your Newsfeed: Subscribe to Facebook Profiles

by Sarah Mitus September 14, 2011

The Subscribe Button from Facebook brings a new relationship category to the site, enabling individual Profiles to behave more like Facebook Fan Pages. Similar to an RSS Feed, the Subscribe Button allows a person to see public updates from those…

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Blogs by Sarah Mitus