Blogs by Seth Richtsmeier
Effective SEO management and reporting should provide quick access to key performance metrics while delivering the flexibility to tailor results to your needs. SEO metrics should provide valuable, fast answers and clear stories around your marketing questions as they relate…
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The good, the bad, the ugly about Google’s latest core algorithm update. On June 2nd, Google’s public liaison of search, Danny Sullivan, tweeted that users could expect a broad core algorithm update that would be rolling out to various data…
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Authored by Aaron Rothbard & Seth Richtsmeier Through the years we have seen innumerable changes that have affected search, and now that 2016 is here and 2017 is fast approaching, our attention is on the emerging and evolving SEO trends….
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Introduction Internal site search is often a heavily-used feature of websites and is important for a good user experience. Sites with extensive content, such as enterprise-level businesses, can be an overwhelming navigational experience for first-time visitors. These users are often…
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Many websites have PDF files for visitors to download, and these PDFs often contain important subject matter – content, instructions, infographics, etc. As search engines can now read a PDF as a web page, these files should be optimized for…
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Play ball! The MLB season got underway a week ago, and we’re excited for baseball and nice weather here in Boston. Per usual, the Red Sox spent a lot of money this past off-season on players, and time will tell…
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Many baseball fans will be turning their attention to tonight’s 2014 MLB All-Star Game, but your site and page anatomy deserve attention too. Wait, what’s the correlation between SEO and baseball? SEO is the art and science of combining code,…
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Do you want to better understand your audience? Several employees here at Overdrive are enrolling in the free online course, Content Strategy for Professionals, at Coursera.org. In the first week, which is ongoing and still open for registration, you’ll learn…
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