Sarah Timmings, Author at Overdrive Interactive

Blogs by Sarah Timmings

Mobile Ecommerce vs. Brick and Mortar Retailers

by Sarah Timmings January 15, 2013

Brick and mortar stores have been seeing a decline for years, and with the growth of mobile ecommerce the decline is only speeding up. Consumers are attracted to the convenience of a few clicks, the lure of free shipping, and the guarantee of the lowest price. How will brick and mortar retailers adapt to this new marketplace?

Advertising

The New Seniors

by Sarah Timmings August 30, 2012

Baby Boomers are now becoming Senior Citizens, and as top consumers of online media they are creating endless opportunities for digital marketers.

Advertising

The Battle For The Second Screen

by Sarah Timmings July 30, 2012

The Second Screen trend is nothing new, but marketers and content creators are still struggling to define the space.

Technology

A few words from Eric Schmidt

by Sarah Timmings May 31, 2012

Google Chairman Eric Schmidt gave the Commencement Address at Boston University’s graduation this year. Check out some highlights from his speech.

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