Tyler Rouwhorst
SEO Strategist & Innovation Lead
Tyler Rouwhorst, an SEO Strategist & Innovation Lead with 6 years of experience, brings a forward-thinking approach to search engine optimization. He optimizes website architecture and backend elements for improved search performance through his expertise in technical SEO. Tyler enhances visibility for businesses in specific geographic areas through his skills in local SEO. He develops SEO strategies that improve rankings and engage target audiences through his proficiency in content marketing. Tyler interprets complex SEO data and derives actionable insights using his background in data analytics. He develops custom tools and scripts to automate and enhance SEO processes using Python. Tyler explores areas such as AI and machine learning in SEO, positioning him at the forefront of emerging technologies in marketing. He approaches SEO holistically, considering both technical implementation and user experience through his skills in web development fundamentals and conversion rate optimization (CRO).
Certifications
Brightedge Professional Certification
Google Analytics
Google Ads Fundamentals
Google Analytics Individual Certification
Publications
Search Engine Land
Expertise
Technical SEO
Local SEO
Content Marketing
Data Analytics
Python
MarTech Innovation
Web Dev Fundamentals
CRO
Overdrive Editorial Guidelines
At Overdrive Interactive, we are dedicated to offering unbiased, insightful information rooted in best practices and verified sources. Our content is trustworthy, authentic, accurate, and reliable. Overdrive's editorial guidelines are the foundation of our commitment to quality content. Learn about our editorial policy standards and how we create informative articles.
Blogs by Tyler Rouwhorst