Ty Velde
Agency Co-Founder; EVP, Director of Client Services
Ty Velde, the Agency Co-Founder and EVP, Director of Client Services, brings 28 years of extensive experience to his leadership role. His expertise spans account management, media buying, SEM, and SEO. Ty oversees complex, multi-faceted marketing initiatives through his proficiency in strategic client and project management. He develops comprehensive, cohesive marketing plans that leverage multiple channels effectively through his skills in marketing strategy and integrated marketing. Ty translates client needs into effective marketing solutions through his strong relationship management skills. He applies entrepreneurial spirit and high-level strategic thinking to his role as agency co-founder. Ty drives agency success and delivers high-value solutions to clients in the ever-evolving digital marketing landscape through his wealth of experience and leadership role.
Education
Certifications
Google Ads Certified
Expertise
Account Management
Media Buying
University Teaching
Project Management
SEM
SEO
Mobile
Marketing Strategy
Online Marketing
Digital Marketing
Marketing Communications
Email Marketing
Web Analytics
Digital Strategy
Lead Generation Integrated Marketing Conversion Rate Optimization (CRO) Direct Marketing
Google Ads
Paid Social Advertising
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Blogs by Ty Velde
The Importance of Developing Conversion-Based Personas
Overdrive Interactive Wins Big at 2015 W³ Awards
Overdrive Interactive Wins Big at 2014 W³ Awards
Overdrive Interactive is pleased to announce that we recently won two Silver Awards at the 2014 W³ Awards!
Silver Awards are representative of outstanding work within a particular marketing category and showcase innovative and cutting edge approaches to categorical marketing initiatives.
Overdrive Interactive Wins Big at 2014 IAC Awards
We’re pleased to announce that Overdrive Interactive has won eight Best of Industry Awards at the 2014 IAC Awards.
Dissecting the DNA of the Digital Marketing Budget
So, where do the digital dollars go and how do they get budgeted? As recent research Gartner illustrates, while online display advertising/media still encompasses the largest portion of the digital marketing budget, it still only represents 12.5% of the overall spend.
Overdrive Interactive Wins Big at 2013 W³ Awards
Overdrive Interactive is pleased to announce that we recently won several Silver Awards at the 2013 W³ Awards!
Silver Awards are representative of outstanding work within a particular marketing category and showcase innovative and cutting edge approaches to categorical marketing initiatives.
A Managed Approach to Using Twitter to Create a “Social CEO”
When it comes time for your CEO to establish a presence on Twitter, I would recommend a phased approach, in which each step must be successfully managed and completed in order for the CEO to graduate to the next level with the ultimate goal of them establishing an individual presence and handle.