Ty Velde

Agency Co-Founder; EVP, Director of Client Services

Ty Velde, the Agency Co-Founder and EVP, Director of Client Services, brings 28 years of extensive experience to his leadership role. His expertise spans account management, media buying, SEM, and SEO. Ty oversees complex, multi-faceted marketing initiatives through his proficiency in strategic client and project management. He develops comprehensive, cohesive marketing plans that leverage multiple channels effectively through his skills in marketing strategy and integrated marketing. Ty translates client needs into effective marketing solutions through his strong relationship management skills. He applies entrepreneurial spirit and high-level strategic thinking to his role as agency co-founder. Ty drives agency success and delivers high-value solutions to clients in the ever-evolving digital marketing landscape through his wealth of experience and leadership role.

Education

B. A., History - Cum Laude, Union College

Graduate Coursework, Global Marketing, Emerson College

Certifications

Google Ads Certified

Expertise

Account Management

Media Buying

University Teaching

Project Management

SEM

SEO

Mobile

Marketing Strategy

Online Marketing

Digital Marketing

Marketing Communications

Email Marketing

Web Analytics

Digital Strategy

Lead Generation Integrated Marketing Conversion Rate Optimization (CRO) Direct Marketing

Google Ads

Paid Social Advertising

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Blogs by Ty Velde

Advertising

Book Review: The Golden Football: Replacing Account Service with Account Leadership

by Ty Velde June 1, 2012

In his book, The Golden Football: Replacing Account Service with Account Leadership, Mark Schofield has done a fantastic job of providing insight and perspective into nearly every facet of agency life from that of an account management professional.

Overdrive

An Overdrive Surprise

by Ty Velde April 29, 2012

Ask anyone who’s part of the Overdrive team and they will tell you that we know how to have a good time. Yes we work hard, but know how to mix it with a healthy dose of play.

Advertising

Questioning Success – The Importance of Understanding “What Went Right”

by Ty Velde March 19, 2012

In a world where we spend countless hours studying “what went wrong” and look for ways ensure we do not repeat the mistakes that got us into that particularly situation, it’s key that we look to study success or “what went right” with equal vigor.

Social Media

Sports Illustrated Takes Social Media Integration to a Whole New Level

by Ty Velde February 20, 2012

While social media integration nothing new, this week Sports Illustrated (SI) took did something that in my opinion took the integration of social and traditional media to an entirely new level. They decided to feature their own branded hash tag, #silinsanity, right on the cover of the February 20th issue featuring Jeremy Lin

Advertising

Rethinking the value of Print Advertising

by Ty Velde February 5, 2012

During a client meeting recently the topic of print advertising came up and this client said something that really made me rethink and reassess the value of print advertising. The statement was as follows:

“Not everyone will read your ad, but if they do, reward them”

Advertising

Lead Generation through Non-Gated Assets – A Tiered Approach to User Engagement

by Ty Velde November 27, 2011

As marketers we have more often than not become conditioned to the fact that if you want leads, you can’t have a strategy that is aimed at garnering awareness and if your goal is awareness; you can’t have a strategy aimed at garnering leads.

Well, I’d like to argue that this is a roadblock that can be passed. In short, you can have an awareness strategy that is rooted in lead generation. More specifically, you can still generate leads via non-gated assets.

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