Tenley Wilson, Author at Overdrive Interactive

Why Brand Butlers Need Social Media

by Tenley Wilson April 9, 2010

In Trendwatching’s most recently released briefing, the trend of brand butlers is introduced. Brand butlers are companies that provide their consumers with information or assistance beyond standard product and service offerings. These brands choose to focus on assisting consumers in…

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Media

Facebook Introduces Community Pages

by Tenley Wilson April 2, 2010

Yesterday, Facebook announced the introduction of community pages. The introduction of this new category is an attempt to distinguish between pages that represent a brand or organization and pages created to unite fans around a favorite cause or topic. Before…

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Social Media

The Fortune 500 meets Social Media

by Tenley Wilson March 5, 2010

A study by the University of Massachusetts Dartmouth Center for Marketing Research reported on the adoption rate and use of social media marketing by Furtune 500 companies. The top 100 companies on the Furtune 500 list were more likely to…

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Social Media

Can Twitter Users Predict the Outcome of the Oscars?

by Tenley Wilson March 4, 2010

According to input provided by Twitter users that was released by Waggener Edstron Worldwide, the conversations around Ocscar nominated films could help predict the winners. According to the analysis of the conversations around the films, the “Hurt Locker” seems to…

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Social Media

Small Businesses Embrace Social Media

by Tenley Wilson March 2, 2010

The difficult economy has inspired small businesses to adopt social media in larger numbers. According to “The State of Small Business” report from Network Solutions and The Center for Excellence in Service, social media usage by small businesses increased by…

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Social Media

The Changing Demographics of Facebook and Twitter Users

by Tenley Wilson February 25, 2010

While the amount of people using the #1 social network in the world continued to increase last year, the demographics of the users changed slightly. Facebook users remain split between generations. In 2009, the number of Twitter users increased by…

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Social Media

Americans Doing More in Less Time Online

by Tenley Wilson February 23, 2010

Have Americans become more efficient with how they spend their time online? A report from the Neilson company reveals that in January 2010, Americans spent 8.2% less hours on the Internet. However, while the the time that individuals spend online…

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What Can First Page Search Results Get You?

by Tenley Wilson February 18, 2010

Search Engine Optimization is a top proirity of senior marketers worldwide, ranking just after social networking and improving digital infrastructure within their priorities. This ranking of proirities is reasonable when you consider that across the three major search engines, less…

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Blogs by Tenley Wilson