Tenley Wilson, Author at Overdrive Interactive

Google Buzz vs. Everything Else

by Tenley Wilson February 12, 2010

Yesterday, Jeremiah Owyang of Web Strategy published a blog post that weighed in on his opinion of the freshly released “Google Buzz.” So what is Google Buzz? Google’s answer to social networks like Twitter and Facebook that attempts to incorporate…

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E-Commerce

Highlights from Comscore Digital Year in Review

by Tenley Wilson February 12, 2010

ComScore recently released it’s Digital Year in Review. Here are some interesting and applicable statistics: E-commerce is down by 2%, marking the first year that the category showed negative growth The number of unique searchers increased by 6% Facebook and…

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Social Media

Superbowl Brings Some Users to Log on While Tuning in

by Tenley Wilson February 9, 2010

In 2009, 12% of Superbowl viewers spent time on the Internet during the game. These users spend their time on general interest websites, as well as search, member communities and email.18% of simultaneous internet users spent their time on a…

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Social Media

Moms on Facebook Skeptical of Ads

by Tenley Wilson February 5, 2010

Much to the dismay of many tweens, teens, and young adults, more and more moms are on Facebook. Weather these moms are using it as another platform to connect with family and friends, spying on their elusive teenagers or just…

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E-Commerce

Personalized Recommendations Generate Mixed Reactions

by Tenley Wilson February 4, 2010

When a consumer visits an e-commerce website nowadays, it is nearly impossible to ignore reccomendations that have been provided by the site. These reccomendations suggest other items that the consumer may be interested in, based on shopping history and stored…

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Social Media

Many Viewers Steer Clear of Pre-Roll Ads

by Tenley Wilson February 3, 2010

TubeMogul released a report today that highlighted the tendency of viewers to click away from a pre-roll ad before short-form online video. After analyzing over nearly 2 million streams of online video, TubeMogul found that over 15% of viewers clicked…

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Social Media

American bargain hunters still look for deals in print

by Tenley Wilson February 2, 2010

The recession has spurred many American shoppers to seek out savings, cut out coupons and compare prices before entering a store with intent to purchase. Although these savvy shoppers are turning to the internet to share coupons and comparison shop,…

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Social Media

Social Media and the Integrated Campaign

by Tenley Wilson January 29, 2010

As social and digital media mature, they are becoming an integral part of the marketing mix that is most effectively leveraged by communicating to customers across all channels. According to the Alterian Annual Survey for 2009, the age of silo…

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Blogs by Tenley Wilson