Tenley Wilson, Author at Overdrive Interactive

Baby Boomers take their Communication Online

by Tenley Wilson January 28, 2010

The generation that once participated in the sit-ins, protests and demonstrations of the 1960s is slowly embracing social networking as their latest communication tactic. These boomers are interested in reconnecting with people from their past as well as keeping current…

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Social Media

Time Spent on Social Media Sites up 82%

by Tenley Wilson January 26, 2010

The time spent by Global consumers on social networking sites has increased 82% in the past year, according to Nielson. Social networking sites are the most popular online category, based on time spent. Gaming and instant messaging round out the…

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Social Media

Social Media Spend Forecast

by Tenley Wilson January 22, 2010

In the US Interactive Marketing Forecast, Forrester Research has provided the following graph to represent projected social media spend for 2009 to 2014. The graph represents an increase from $295 million to $1,860 million in media spend for integrated campaigns…

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Social Media

The Conversationalists

by Tenley Wilson January 21, 2010

Recently released data from Forrester Research has coined the term “The Conversationalists” for people that post a status update on a social networking or microblogging website at least once a week. The Forrester data was analyzed and published in this…

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Social Media

Time Spent Viewing Online Video Increases 13% in 2009

by Tenley Wilson January 21, 2010

According to a recent report from Neilsen, the amount of time spent viewing online video has increased by 13% percent since December 2009. The number of unique viewers of online video has also increase a considerable amount in the same…

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Blogs by Tenley Wilson