Victoria Spero, Author at Overdrive Interactive

Covid’s Effect on Digital Consumption

by Victoria Spero April 10, 2020

COVID-19 has brought on an array of different challenges. Like almost every other industry, digital marketing has been turned on its head. The pandemic has changed not only the way we communicate with the public through our messaging but the…

Read the full article

Boston SEO

SEO for Video Series: Double Your Views With These Proven YouTube SEO Tactics

by Victoria Spero March 12, 2020

Video is one of the most useful tools in your digital marketing arsenal. Among its advantages are engaging with users and driving traffic to your website. Unlike still images and pure text ads, video forces users to stop scrolling in…

Read the full article

Boston SEO

SEO for Video Series: Don’t Use 3rd Party Video, Here’s Why

by Victoria Spero February 17, 2020

Overdrive Interactive takes pride in the fact that our team is made up of digital marketing experts. With that, we have an opportunity to share the knowledge of our experts with those who may be seeking to educate themselves or…

Read the full article

Advertising

Overdrive Knowledge Fridays – 20/20 Re-imagined: The Future of Marketing

by Victoria Spero February 5, 2020

Overdrive is starting a new initiative this year to bring in guest presenters and marketing luminaries at least once a month. Our goal is to learn from our industry peers and gain exposure to different perspectives on marketing. Our first…

Read the full article

Marketing

The 2020 Social Media Map by Overdrive Interactive

by Victoria Spero January 28, 2020

The past decade has seen the emergence and ultimate dominance of social media. When social platforms got their start in 2004, no one could have imagined how much we would depend on them both personally and professionally. Overdrive Interactive has…

Read the full article

Boston SEO

Overdrive Releases The 2020 Search Marketing Map

by Victoria Spero January 14, 2020

Search marketing is an essential digital marketing component that continues to evolve every year. As marketers, it’s clear that increasing your contents’ visibility and having it rank highly in the search engine results pages (SERPs) is important. Luckily, we have…

Read the full article

Blogs by Victoria Spero