On October 21, 2021, fans and marketers worldwide gathered for the eighth annual Facebook Connect conference. This one-day virtual event features the best and brightest on Facebook’s development team to share new advancements for the company and its expansion into augmented and virtual reality (AR/VR) – or the Metaverse. The Metaverse plans to introduce a new level of virtually immersive experiences focused on deepening human connections. Learn the ten significant takeaways from the Facebook Connect Keynote speech.
Key Takeaways From the Facebook Connect Keynote
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Facebook Metaverse
The vast majority of Facebook CEO Mark Zuckerberg’s Keynote address centered around unveiling the company’s new large-scale virtual reality project, Metaverse. While this very ambitious venture may not come to life for years, the hopes for Metaverse are to interconnect digital spaces for users that otherwise wouldn’t be feasible in the physical world. An important characteristic is virtual social presence. Zuckerberg believes the future of the internet lies within the Metaverse, even suggesting it’ll be the successor to the mobile internet.
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Facebook Rebrand to Meta
In the same vein of interconnectivity, Zuckerberg announced rebranding the publically traded parent company from Facebook to the more inclusive Meta. This rebrand aims to broaden the company’s vision so that it’s not likened to only one of its products but the full suite of offerings and future AR/VR universe.
10 Major Takeaways From the Facebook Connect Keynote
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Horizon Marketplace
Facebook’s Spark AR platform allows users to create AR effects, publish them, and share them on their social media. In conjunction with this platform, Facebook is launching Horizon Marketplace, a space where creators can sell and share 3D digital products. The development of this space is intended to promote more eCommerce and diversify the metaverse economy.
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Horizon Home
Replacing the simple “Home” area on Quest is Horizon Home – a gathering space for users to socialize virtually. With this new addition, users can invite friends and family to join them as avatars in the virtual space to do group activities such as watching movies or using apps together. Horizon Home will be the users’ initial view on their Oculus Quest headset. With Facebook’s rebrand, all things Oculus, including Oculus Quest, will be retired and replaced by Meta. Enter Meta Quest.
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Quest 2 Active Pack
In 2022, new exercise accessories for Quest 2 will be available in the upcoming Active Pack. These new accessories include grips for Touch controllers and a fitness-optimized facial interface to protect the headset and improve cleaning after using the fitness apps.
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Project Cambria
Another virtual hardware release in 2022 is Project Cambria. This new product will be a high-end headset for mixed reality experiences. Notable features of this device will include eye-tracking, face-tracking, and improved optics to make mixed reality even more immersive.
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Presence Platform
Facebook announced the launch of the Presence Platform, which will allow developers to build more realistic mixed realities with natural interactions. Voice, hands, and controllers will help create natural interactions. Additionally, to blend virtual content with the physical world, the Presence Platform will include a suite of machine perception and AI capabilities, such as Passthrough, Spatial Anchors, and Scene Understanding.
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Project Nazare
In addition to the hardware device launches, Zuckerberg announced the development of Project Nazare, Facebook’s first fully AR-capable consumer smart glasses. These would be a step beyond the co-branded Ray-Ban Stories glasses launched earlier in 2021; however, the release date for Project Nazare is still a few years away.
10 Major Takeaways From the Facebook Connect Keynote
Source: Ray-Ban.com
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Meta Portal
Continuing with the Meta rebrand, the brand’s Alexa-integrated video smart calling system, the Facebook Portal, will be renamed “Meta Portal” within the next few months.
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Reality Labs
Currently named Facebook Reality Labs, the company’s entire VR and AR division will be renamed Reality Labs.
Conclusion
The many new AR/VR offerings announced during the Facebook Connect Keynote will propel the industry forward and open a new chapter for the tech giant. In doing so, the company hopes the Meta rebrand will bring their overall brand, products, and services closer together under a single umbrella.
While some of the ten significant takeaways from the Facebook Connect Keynote may be forecasted to launch far into the future, it gives us a glimpse into how AR/VR will be an integral part of our lives as we advance technologies. Contact Overdrive Interactive to learn how our creative SEO services can help drive more significant social media connections.
