Driving Forward > Digital Marketing Blog

Meta Content Policy Update: Analysis & Strategic Response

by Hailey Burnham January 16, 2025

Event Overview Meta announced significant changes to its content moderation policies across Facebook, Instagram, and Threads on January 7, 2025. The key change involves transitioning from third-party fact-checking to a Community Notes model in the US, similar to X’s (formerly…

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Advertising

The Rise of the AI Crawler and Optimizing for Their Future Impact

by Jeff Selig January 16, 2025

In the ever-evolving landscape of digital technology, a quiet revolution is taking place: the emergence of AI-powered web crawlers. These sophisticated tools are fundamentally changing how information is discovered, indexed, and delivered across the internet, marking a significant departure from…

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How to Track AI Traffic in GA4

by Kitan Lawson January 7, 2025

Tracking AI-driven traffic in Google Analytics 4 (GA4) is no longer optional—it’s a necessity for businesses aiming to stay ahead in today’s AI-influenced digital landscape. With AI-powered tools reshaping search and discovery, monitoring this traffic unveils invaluable insights to refine…

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SEO

How SEO and Product Teams Collaborate to Drive Success

by Jessyca Souza December 2, 2024

Bridging the Gap: How SEO and Product Teams Can Collaborate to Build Better, Faster, and More Successful Digital Experiences In today’s digital landscape, the relationship between SEO (Search Engine Optimization) and product teams is crucial for ensuring the success of…

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SEO

Overdrive Interactive | Beginner's Guide to SEO Linking

A Beginner’s Guide to N-E-E-A-T and SEO Linking Strategies

by Jessyca Souza November 25, 2024

Easy Steps to Boost Your Website Traffic In the dynamic world of digital marketing, staying visible online is essential for growth. One of the most impactful tools to boost a website’s visibility is Search Engine Optimization (SEO), mainly through effective…

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SEO

Google’s November 2024 Core Update

by Jessyca Souza November 18, 2024

Google frequently rolls out core updates to improve how its search engine ranks websites, and the November 2024 core update is the latest in this ongoing series of changes. These updates aim to refine search results by elevating high-quality,…

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Press Release

Welcome Rob Murray - New CEO | Overdrive Interactive

Overdrive Interactive Names Digital Marketing Veteran Rob Murray CEO

by overdrive November 18, 2024

BOSTON, MA – (November 18, 2024) – Overdrive Interactive, an independent digital marketing agency that empowers marketers to unlock potential, announced Rob Murray has been named Chief Executive Officer. A proven CEO and 25 year digital marketing veteran, Murray will lead Overdrive…

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SEO

Illustration of 2025 SEO trends with a magnifying glass, bar charts, pie chart, and growth icons on a dark blue background, symbolizing data-driven insights and emerging trends in digital marketing.

Future of SEO: Top Trends for 2025

by Jessyca Souza November 11, 2024

As we say goodbye to 2024 and look ahead to 2025, we can expect to see many changes in the world of SEO trends. SEO is constantly evolving, prompting many marketing professionals to ask: “what is the future of SEO?”…

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