Question: What is Google’s latest spam update, and how might it affect website owners?
TL;DR: This update is aimed at improving automated spam detection systems. This update represents Google’s ongoing efforts to maintain search quality and combat spam in search results.
Google released its latest search spam update on June 20, marking the seventh installment since 2021. Representatives from the search engine giant stated that the rollout would take up to one week to complete.
While each update varies in reach and impact, this version is considered “normal,” meaning webmasters and domain owners should not worry about fluctuations in their organic listings.
The company’s spam update documentation indicates that these initiatives focus on Google’s ongoing efforts to enhance their automated spam detection systems. They notify the public about each iteration in their list of Google Search ranking updates.
For businesses and brands noticing negative changes in their typical impressions or organic traffic, it is recommended to review Google’s spam policies to identify potential gaps or areas for improvement. Websites that engage with spam-related third-party domains or feature a significant volume of internal links that qualify as spam may experience reduced visibility or removal from indexing.
This update represents the first Google search algorithm update since the core update in March. Google currently holds a global market share of 83%, marking an 8% decrease since June 2022.
Past Spam Updates:
As the digital landscape continually shifts, Overdrive continues to review and refine our digital marketing practices to stay ahead of emerging trends. Our commitment to our clients remains to provide strategic guidance that protects online visibility and brand reputation through techniques that create value for human users – just as Google intends.
Contact Overdrive Search Experts to learn how we can help you stay on-trend with generative search.