A majority of Americans dislike watching ads on television; however, a study shows that Americans would continue watching these ads if they were paid to do so.
Almost three-quarters of Americans believe that there is too much advertising on television. Forty-four percent of American viewers skip television ads more than they did in previous years, either by changing the channel or muting the TV.
Despite the opinions of American television viewers, 52% would watch these skipped ads if they were paid. According to an article on MediaBuyerPlanner, a form of payment might be a discount on viewers’ cable television bills.
Survey respondents also discussed their opinions on technology monitoring viewer habits in order to better target television and online ads. Thirty-two percent of Americans feel comfortable with the technology, as long as it does not collect personal data; however, 35% of Americans are not interested in this technology at all.
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