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Note: (1) includes social networks and user-generated content; (2) display ads only; (3) includes online advertising and marketing communications; (4) advocacy groups; (5) includes search and display ads only
Source: eMarketer, November 4 2008
Introduction to Media Mix Modeling Media mix modeling (MMM) has become an indispensable tool for optimizing advertising spend and maximizing return on investment (ROI). By leveraging historical data, businesses can analyze how different marketing channels—such as paid search, social media,…
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