It’s no secret that we at Overdrive are fans of a personal touch when it comes to B2B social media marketing and branding. So while hashtags may immediately evoke the image of a millenial curating their Twitter or Instagram, we think they’re a great way to organically increase your core key performance indicators (and the research backs us up– on Twitter, hashtags can double your engagement). Your B2B brand seems pretty far removed from the #FridayFeeling tag, right? Wrong.
Getting some serious B2B love today from @PocoPosy. Thank you for the gorgeous Posy of the Day! #kind #FridayFeeling pic.twitter.com/LYMNcWLPdz
— Kymodo (@kymodoau) September 23, 2016
It's the weekend, folks! Go and have some fun. #FridayFeeling #TGIF #TheWinchester #Cornetto pic.twitter.com/C7V4wB8FHT
— marketingb2b (@MarketingB2B) July 15, 2016
Don't miss out! We'll see you this weekend! #FridayFeeling #DoinItRight pic.twitter.com/mTVoWNOLMm
— Dublin Toyota (@DublinToyotaCA) September 17, 2016
Everyone who has a social media profile can hop on the hashtag train, and you should too: hashtags increase engagement, impressions, and other core social metrics. It can take some creativity to find out how your B2B company can participate in these weekly rituals in a genuine way, but it’s worth the mental energy. You’ve got to keep the “social” in your “social media”.
To get you started, we’ve included 7 basic hashtags anyone (or any brand) can appropriate without sounding too gimmicky.
- #MondayMotivation: Best paired with an inspirational GIF or image. Images often include motivational quotes. Target your employees and/or customers and stay focused and on message by using an industry leader for your inspirational quote.
Life can be a tough balancing act, like trying to wear too many hats — but you got this! #MondayMotivation pic.twitter.com/1GKTFjRBKG
— Sesame Street (@sesamestreet) September 26, 2016
The lesson Olympic gold medalist @Aly_Raisman’s parents taught her that led to her Olympic success #MondayMotivation pic.twitter.com/5gLsGvUiRA
— Business Insider (@BusinessInsider) September 26, 2016
2. #TransformationTuesday: While this is often used to showcase personal fitness outcomes, your brand can use it as a variation of another throwback. Consider it a trendy way to frame almost any kind of progress.
#TransformationTuesday: 4 yrs ago today the #KoesterPavilion was dedicated! Construction began just 3 months prior. pic.twitter.com/WC4s7ZTcFY
— UToledo Alumni Association (@UToledoAlumni) September 14, 2016
3. #WednesdayWisdom: Another chance to offer social media sized bits of inspiration or advice. Think about Monday Motivation as focused on people (customers and/or employees) and use Wednesday Wisdom to showcase your specific industry prowess.
"It's the little details that are vital. Little things make big things happen" – John Wooden. #WednesdayWisdom pic.twitter.com/z6bF5mPhte
— UCLA (@UCLA) September 21, 2016
'The story goes on and leaves the writer behind, for no story is ever done.'
— John Steinbeck#WednesdayWisdom
— Waterstones (@Waterstones) September 21, 2016
4. #TBT: Throwback Thursday is reaching cultural saturation, so any and all brands can use it without alienating customers. You don’t have to do one every week; some brands use it to mark special occasions (#TBT to last year when we achieved goal x) or to extend chatter around an event (#TBT to x conference last week!). Tech companies also get a lot of mileage out of this one.
#TBT to the early days of PegaCARD. Today, Pega's streamlined #fintech solutions are used by 100% of the top 5 global credit card issuers. pic.twitter.com/AOoQkesckb
— Pegasystems (@pega) September 22, 2016
Who remebers this❓ Looking through old files and look what we found for #TBT ☺️ pic.twitter.com/gFWqWHVwbe
— WD® (@WDCreators) September 22, 2016
5. #ThursdayThoughts: An easy way to direct your follower’s attention to an event, idea, or offer. This is also a great time to use the poll feature.
Are your #ThursdayThoughts turning to #PL Matchweek 6…? 👀 pic.twitter.com/4tLsIaeIzF
— Premier League (@premierleague) September 22, 2016
You get out what you put in. #ThursdayThoughts https://t.co/dVgvKJUKuE pic.twitter.com/Jym4pVuGPP
— Gamma Labs® (@GammaLabs) September 22, 2016
6. #FridayFeeling: Pretty much everyone who works a Monday to Friday 9 to 5 job enjoys these posts. Let your audience know you’re on the same page by loosening up a bit.
Everybody dance now! #PaperMario #FridayFeeling pic.twitter.com/pjKyDzx7ky
— Nintendo UK (@NintendoUK) September 23, 2016
7. #B2B: This might sound redundant at first, but hear us out. This hashtag is in use, and you can (and should) use it to connect with your community. It also is a great way to listen in on industry chatter. Foster those peer engagements to create a thriving and enjoyable online community.
https://twitter.com/Pardot/status/780416482748555264
https://twitter.com/LinkedInB2B/status/778253424655790080
We hope this article helped showcase some ways your brand can stay on message and still engage in the more social aspect of Twitter. You’ll notice that most of the featured tweets included rich media, in the form of a photo, GIF, or even a short video. For more advice on how to implement rich media in your messaging, check out our guide to B2B gifs.
Overdrive Interactive is an award-winning digital marketing agency that helps leading companies compete and win in the online space. Founded in 2001, the agency has developed into an integrated digital shop that delivers brand building, customer acquisition and lead generation programs utilizing search marketing, social media marketing, online media buying, analytics and world class creative services.
