Banner Ads: Beyond the Click

written by Harry Gold May 18, 2009

Click on charts below to see Internet users behavior when it comes to online display ads.

Source: eMarketer, May 18 2009

Advertising

Facebook Prophet vs. Google Meridian: A Deep Dive into Forecasting for Media Mix Modeling

by Jeff Selig February 4, 2025

Introduction to Media Mix Modeling Media mix modeling (MMM) has become an indispensable tool for optimizing advertising spend and maximizing return on investment (ROI). By leveraging historical data, businesses can analyze how different marketing channels—such as paid search, social media,…

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Advertising

Meta Content Policy Update: Analysis & Strategic Response

by Hailey Burnham January 16, 2025

Event Overview Meta announced significant changes to its content moderation policies across Facebook, Instagram, and Threads on January 7, 2025. The key change involves transitioning from third-party fact-checking to a Community Notes model in the US, similar to X’s (formerly…

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