The COVID-19 situation has led to widespread changes throughout the digital space. New trends have been seen in the way consumers and businesses are now behaving and searching. We often see these new behavioral patterns appear in specific categories and key terms within Google.
As the majority of businesses and the workforce in the United States began to see significant shifts starting in March, we saw a transition in the behavior of the healthcare industry. Non-emergency and elective medical appointments were discouraged as well as the loss of insurance from unemployment; we saw a “new norm” within the healthcare industry both from providers and consumers. New topics and search trends were discovered within Google that reflect these changes.
The following keywords were discovered to be the largest “movers” during the COVID-19 situation within the healthcare space.
Keyword: Telehealth
- Monthly Searches: 301,000
- Top companies in Sponsored SERP: Patientpop, Webex, Amwell, Amazehealth
- YoY Change: 2,400%
Keyword: Telemedicine
- Monthly Searches: 201,000
- Top companies in Sponsored SERP: Patientpop, Persivia, Webex, Nedermatology
- YoY Change: 1,329%
Keyword: Healthcare
- Monthly Searches: 135,000
- Top companies in Sponsored SERP: Aetna, Healthplans, Obamacare-plans, Obamacareplans
- YoY Change: 79%
Keyword: Virtual doctor
- Monthly Searches: 22,200
- Top companies in Sponsored SERP: Amwell, Plushcare, Physiciansoneurgentcare, Khealth
- YoY Change: 1,567%
Keyword: Short term health insurance
- Monthly Searches: 14,800
- Top companies in Sponsored SERP: Nationalinsurancedirect, Consumersadvocate, Einsurance, Healthplans
- YoY Change: 213%
Keyword: Telehealth services
- Monthly Searches: 12,100
- Top companies in Sponsored SERP: Kareo, Curemd, Mediasite, Amazehealth
- YoY Change: 2,400%
Keyword: Telehealth companies
- Monthly Searches: 8,100
- Top companies in Sponsored SERP: Kareo, Mendfamily, Curemd, 8×8
- YoY Change: 1,329%
Keyword: Healthcare provider
- Monthly Searches: 8,100
- Top companies in Sponsored SERP: Masscarelink, Allwayshealthpartners, Infermedica
- YoY Change: 45%
Keyword: Teledoctor
- Monthly Searches: 6,600
- Top companies in Sponsored SERP: Webex, Amwell, Amazehealth, Bostondirecthealth
- YoY Change: 9,900%
Keyword: Telemedicine companies
- Monthly Searches: 3,600
- Top companies in Sponsored SERP: Kareo, Mediasite, 8×8, Curemd
- YoY Change: 9,900%
Overdrive will continue to monitor keyword changes as the pandemic continues. Want to stay up-to-date on marketing for B2B and B2C companies during COVID-19? Follow Overdrive on Facebook, LinkedIn, and Twitter for the latest updates, resources, and tips.
